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Winterizing 101: The Basics

November 23, 2020

OVERVIEW It’s that time of year again, when the sun is out less and the weather is getting colder.  We have had a couple weeks of temperatures hovering around the freezing mark, but with the approach of some colder weather that is here to stay what does that mean for our equipment?   ENGINE OIL When you’re out working in the cold, you want to make sure that you’re using the right fluids to protect…

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12 Benefits to Switching to 5W-40 Engine Oil

October 6, 2020

OVERVIEW With the winter months fast approaching, have you considered the benefits of upgrading your engine oil into a more robust synthetic product? There are advantages in moving from a conventional 15W-40 heavy duty engine oil into a full synthetic 5W-40 engine oil, and these advantages can far outweigh the additional costs from the lubricant.  Full synthetic 5W-40 offers better start up protection during cold weather winter months, as well as better…

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GF-6: Designed to Meet Performance Demands of the Modern Engine

August 20, 2020

  OVERVIEW The GF-6 & API SP Specifications were ready for licensing on May 1, 2020 with mandatory industry-wide implementation scheduled to take place over the following 12 months. These specifications were designed to meet performance demands of modern engines, while delivering higher levels of wear and deposit protection than previous categories. THE BENEFITS In additional to added fuel economy benefits and wear protection, the GF-6 specification includes testing specifically…

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The Truth about Synthetic Oil

July 7, 2020

OVERVIEW When deciding between conventional and synthetic oils, one of the first things the consumer sees is the price tag that is tied to a synthetic oil.  But it’s not always clear what we are getting for benefits from making the switch from a conventional to a synthetic product, which can make it difficult to justify that cost.   THE BENEFITS So what exactly are the benefits that we get from using…

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4 Steps for Marketing in the Construction Industry

February 26, 2020

  OVERVIEW There’s a common misconception that marketing isn’t associated with the construction industry. Whether you’re a large, mid-sized, or small construction company – marketing matters. The best companies know who their target market is, where they are receiving content and what content they want to see. Creating a strong brand image and persona can solidify customer loyalty and retention. Implementing a marketing strategy doesn’t have to cost you an…

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