GF-6: Designed to Meet Performance Demands of the Modern Engine

August 20, 2020

  OVERVIEW The GF-6 & API SP Specifications were ready for licensing on May 1, 2020 with mandatory industry-wide implementation scheduled to take place over the following 12 months. These specifications were designed to meet performance demands of modern engines, while delivering higher levels of wear and deposit protection than previous categories. THE BENEFITS In additional to added fuel economy benefits and wear protection, the GF-6 specification includes testing specifically…

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The Truth about Synthetic Oil

July 7, 2020

OVERVIEW When deciding between conventional and synthetic oils, one of the first things the consumer sees is the price tag that is tied to a synthetic oil.  But it’s not always clear what we are getting for benefits from making the switch from a conventional to a synthetic product, which can make it difficult to justify that cost.   THE BENEFITS So what exactly are the benefits that we get from using…

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2020 Chevron Switch and Save Promotion

July 2, 2020

    New-to-Chevron* customers receive up to $1,500 USD maximum rebate for the purchase of qualifying Chevron products! Promotion Period: June 8 - October 31, 2020 • Claim Deadline: November 30, 2020 WHO CAN PARTICIPATE New* customers of Chevron Lubrication Marketers purchasing qualifying Chevron lubrication products. *New is defined as buyers who have not purchased qualifying products in 2020. This also includes existing customers who upgrade or add a qualifying…

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Hand Sanitizer Announcement

May 21, 2020

It's been an interesting time these last few weeks as we scrambled to switch a portion of our production from lubricants into hand sanitizer in order to help our local communities deal with the uncertainty of COVID-19, and it hasn't been easy! There's a lot of work that goes on behind the scenes before a finished product can go out to market. We had to try and source new bottles,…

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4 Steps for Marketing in the Construction Industry

February 26, 2020

  OVERVIEW There’s a common misconception that marketing isn’t associated with the construction industry. Whether you’re a large, mid-sized, or small construction company – marketing matters. The best companies know who their target market is, where they are receiving content and what content they want to see. Creating a strong brand image and persona can solidify customer loyalty and retention. Implementing a marketing strategy doesn’t have to cost you an…

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